generosity: marcus sheridan
Late last winter, I found, through other bloggers, a group of people who are marketing experts on the web. I happened upon them haphazardly, through an innocuous comment I made on The Sales Lion regarding John Falchetto's great blog post regarding Tim Ferriss' four hour work week blog. It was all very interesting to me, because the discussion revolved around whether the expat life is for everyone, and about excellence, and about what it takes to be good at something ( in other words, not four hours a week ). Since the communities I tend to be involved with online is either the creative or expat group, the marketers and social media experts were a new genre for me. Marcus became a person I decided to listen to, because of who I percieved him to be. He came across as honest, knowledgeable, and loaded with a kind of positive energy that is contagious. And he talked in language I could understand.
See, he was this pool guy.
Actually, instead of me repeating the story of how he's become one of the Web's most sought after opinion makers when it comes to inbound marketing ( you know, the kind where customers come to you because you are the expert in your field), why don't you go to visit him on his blog? Because there, you'll find his monstrous e-book, containing all of his extraordinary yet extremely down to earth ideas on how every person can become an inbound marketing expert in her own field. And he's giving it away for free.
It's about you doing what you know, and putting it out there, day after day, and attracting the business that is meant to come your way.
Which brings me to generosity.
Marcus has always been extraordinarily kind to me. But I have the feeling he's no different with anyone. He gives information freely, he's always polite, he never makes people feel like they are being a burden. When I got insanely busy during the season, something which happens to me every year, I thought every day of how I wanted to get back to the principles that Marcus was kind enough to email to me about privately but that I never managed to implement because of time restrictions - how to make my blog better, clearer, how to attract more readership. And I am excited that my time will be free in the near future for me to do just that - to give you, my readers and potential readers, more of what it is you come here for.
We would all, all of us entrepreneurs and creatives, to perk up our ears and learn about inbound marketing. I don't know about you, but I get so engrossed in the creative process that the marketing of all I do sometimes ends up an afterthought. I need to focus on it more and get out, more consistently, what I know about what I do. It's about going deep into our areas of expertise and giving that information forward - freely and generously - that Marcus writes about. And about how to use this media - social media - to accomplish our goals. It's a key to success.
Maybe this stuff doesn't tick our creative, simplistic, aesthetic boxes - but marketing is how we move forward to expand our creative, simplistic, aesthetic horizons. I'm convinced of it.
So, this, Marcus, is a personal thank you to you. You are the epitome of generosity and professionalism on the Web, at least you are to me.